Reed + Rader

Back to normal posting from my 2 week hiatus! Midterms are over and I am ready to go.

        And of course I am back with something bizarre and fascinating. I usually try not to post more than four images, but since these were just so amazing, and because I've been gone for two weeks, I possibly went a little overboard. But I'm not apologizing, because as I said, the images are amazing.
        Reed + Rader is made up of fashion (photography/ video/ installation/ graphics) duo Pamela Reed and Matther Rader. What initially attracted me to their work was the strange feel and unconventional look. Two minutes into their website I was hooked.
        I can not tell you much about the artists themselves, other than that they are 26 and live in New York. Their website also states that they "enjoy cats, stuffed animals, nintendo, pizza, robots, deli sandwiches and computing on the internet". I imagine that they are fun to be around. What I can speak to is their work.
        While all of their work is very different, it is all distinctively theirs. Looking through their website, I began to notice that images were moving (a startling discovery at first), sometimes animated very subtly (a blink or breath). While many of their photographs and videos are simply set up to be strange and other-worldly, many of them have also had some sort of outside intervention, whether that be drawing strange sci-fi additions over the photos, collage, photo manipulations, and animation. While I am always excited to see anything different going on in fashion advertisement, their work is particularly interesting because it also speaks to other things, such as technology, medium and contemporary culture. Their work very successfully resides in both the worlds of fashion and art, and comments on both.

I know I always say this, but you really, seriously, need to look at their website. I couldn't post the moving images or their videos here, and there is just so much more on the website that I wish I could've posted. All of it really.

their website -so many amazing things here
their blog meowzas -has a complete list of their other projects and sites (flickr, youtube etc) on the links page






images: reedandrader.com
(last one is a video still)